Social Media Marketing Executive Question:

Social media manager implements the company’s social media marketing. The Job role includes-

☛ Developing company’s content strategy
☛ Creating relevant content
☛ Blogging
☛ Community participation and leadership
☛ Promotion strategy on social sites
☛ Monitor, listen and respond to users in a “Social” way while cultivating sales and leads
☛ Develop and expand community or blogger outreach efforts
☛ Create, design and manage promotions and social ad campaigns
☛ Identify threats and report notable threats to appropriate management
☛ Respond to social media crisis or negative comment scenario
☛ Define strategies to enhance or build the follower fan base

The role Social media manager may also be called Social Media Specialist/ Strategist / Analyst / Executive or Intern. Irrespective of the name, the job profile will remain the same.