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Do you know what is the meaning of color and color theory in visual design?


Color plays a major part in the consideration of visual communication.

Big brands tell their stories through color. They connect with their consumers and the public with consistent use of color, color palettes and color systems. Color is a powerful tool that enables distinction and differentiation between brands. A brand that changes color with a new identity sometimes has dangerous results.

Tell us how successful brands communicate through color theory, and the meaning of color in design.

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