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Costs that do not vary with production or sales levels are called:

Answer:

* a) Fixed costs
* b) Variable costs
* c) Standard costs
* d) Independent costs

Answer a

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In 1985, the Coca-Cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke. Analysts now believe that most of the company s problems resulted from poor marketing research. As the public demanded their "old Coke" back, the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market. Which of the following marketing research mistakes did Coca-Cola make?

All of the following are thought to be sources of new product ideas except: