Marketing Question: Download Marketing PDF
All of the following are thought to be sources of new product ideas except:
Answer:
* a) Internal sources
* b) Customers
* c) Competitors
* d) The local library
Answer d
* b) Customers
* c) Competitors
* d) The local library
Answer d
| Previous Question | Next Question |
| Costs that do not vary with production or sales levels are called: | Today, advertising captures about ____ percent of total promotion spending. |