Brand Manager Question:

► Discuss a project which best demonstrates your analytical skills.
► Describe a complicated business analysis issue you have had to deal with on your job or at school, how did you identify or gain a better understanding of the problem?
► Which type of thinking is more important in marketing - analytical or creative thinking? Why?
► Describe a situation in which you identified key problems early on in a project and were able to avert a crisis.
► Describe the steps involved in analyzing a brand's share declines. Why is each step important?
► Walk me through a situation in which you had to research and analyze the results for one of your projects.
► We've all had occasions when we were asked for ideas in solving work issues in which we didn't have much knowledge or experience. What have you done when this has happened?
► Tell me about a time when you had to analyze or interpret numerical or financial information.
► Describe a project, situation or assignment that challenged your business analysis skills. How did you handle the situation?
► What information did you use in choosing your school? And how did you decide to eventually go to that school?