Search engine optimization (SEO) Interview Preparation Guide

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I think 5 is the density of keywords stuffing.

► a. The text of the paid links should state the words "paid text link" for Google to identify it as a paid link
► b. Only Paid text links to non-profit websites should be accepted
► c. Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink
► d. Paid links should be disclosed through the "index=nofollow" attribute in the hyperlink

c. Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink

► a. Site maps help the search engine editorial staff to go through a website, hence ensuring quicker placement
► b. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title "Site Map" on the home page of a website.
► c. Site maps help the search engine spider pick up more pages from the website
► d. None of the above

c. Site maps help the search engine spider pick up more pages from the website

► a. Having a clear hierarchy and text links
► b. Every page should be reachable from at least one static text link
► c. If the site map is larger than 100 or so links, you should break the site map into separate pages
► d. Keeping the links on a given page to a reasonable number (fewer than 100)
► e. Use less than 30 images or graphics per page

a. Having a clear hierarchy and text links

► a. True
► b. False

b. False

► A. 1 week
► B. 3 weeks
► C. 2 months
► D More than 3 months

C. 2 months

► a. The technique of monitoring the movement of the mouse on the webpage
► b. The technique of monitoring the area on which an advertisement was clicked
► c. The web browser trick, which attempts to redirect visitors away from major websites through a spy ware program
► d. The web browser trick, which attempts to keep a visitor captive at on a website

d. The web browser trick, which attempts to keep a visitor captive at on a website

► A. Attract visitors from the search engines straight onto the Hallway Page
► B Organizes the Doorway Pages
► C Helps people navigate to different Doorway Pages
► D. Enables search engine bots to index the Doorway Pages

D. Enables search engine bots to index the Doorway Pages

► a. Buying an old Website and getting it ranked
► b. Buying a Google Ad words PPC campaign
► c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed
► d. Getting a DMOZ listing

c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed

► a. True
► b. False

a. True

► a. Alexa provides free data on relative website visitor traffic
► b. Alexa and Quantcast provide information on visitor household incomes
► c. Alexa is biased towards US based traffic
► d. Quantcast only tracks people who have installed the Quantcast toolbar

a. Alexa provides free data on relative website visitor traffic

► a. Increasing the keyword density on the web pages
► b. Offering a different set of web pages to the search engines
► c. Hiding the keywords within the webpage
► d. Creating multiple pages and hiding them from the website visitors

d. Creating multiple pages and hiding them from the website visitors

► a. Yes
► b. No

b. No

► A. Internet Explorer
► B. Search engine spiders
► C. Opera
► D. SQL Server database attached to a website

B. Search engine spiders

► a. The number of times the keyword is used / (DIVIDED BY) the total word count on page - (MINUS) the total words in HTML on the page
► b. Combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page
► c. The number of times the keyword is used in the page description
► d. The number of times the keyword is used in the page title
► e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page

b. Combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page

► a. Not to index the homepage and not to follow the links in the page
► b. Not to index the page and not to follow the links in the page
► c. To index the page and not to follow the links in the page
► d. Not to index the page but to follow the links in the page

b. Not to index the page and not to follow the links in the page

► A. 0.01-0.1%
► B. 3-4%
► C. 7-10%
► D. none of the above

D. none of the above

► a. Lycos
► b. DMOZ
► c. Google
► d. Yahoo
► e. Windows Live

c. Google

► a. Google
► b. Yahoo
► c. AOL
► d. Lycos

d. Lycos

► a. Traffic jacking
► b. Visitor jacking
► c. View jacking
► d. Page jacking

d. Page jacking

► a. It is directly proportional to the popularity of the keyword
► b. It is inversely proportional to the competition for the keyword
► c. It is directly proportional to the chances of the keyword ranking on the first page of the Google search results

a. It is directly proportional to the popularity of the keyword

► a. It is a form of XML
► b. It stands for Real-time streamlined syndication
► c. It is a good way of displaying static information
► d. It is a Microsoft technology

a. It is a form of XML

► a. It will allow Google to crawl any of the dynamically generated pages. It will also allow the AltaVista scooter bot to access every page
► b. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the AltaVista scooter bot from accessing any page
► c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the AltaVista scooter bot to access every page
► d. None of the above

c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the AltaVista scooter bot to access every page

► a. Spreading
► b. Dilating
► c. RSD (real-time synonym detection)
► d. Stemming
► e. Branching

d. Stemming

► a. They are greatly beneficial to SEO
► b. They are also called link farms
► c. They are paid listings
► d. They contain numerous inbound links

b. They are also called link farms