Case Study Question:

✰ You have been assigned to advise a company with a large Western European market. Company management wants to open the Chinese market. What advice do you have for this company?
✰ The firm has assigned you to consult a company intending to drop a product or expand into new markets in order to increase revenue. What steps would you take to help this company achieve its objective?
✰ You have been assigned to consult a shoe retailer with stores throughout the nation. Since its revenue is dropping, the company has proposed to sell food at its stores. How would you advise this client?