Strategic Marketing Interview Preparation Guide
Strengthen your Strategic Marketing interview skills with our collection of 35 important questions. These questions are specifically selected to challenge and enhance your knowledge in Strategic Marketing. Perfect for all proficiency levels, they are key to your interview success. Download the free PDF to have all 35 questions at your fingertips. This resource is designed to boost your confidence and ensure youre interview-ready.35 Strategic Marketing Questions and Answers:
1 :: The Objective and Task method of budgeting involves:
1. Determining our own objectives and deciding what tasks we need to carry out.
2. Determining what the consumer's objectives are, and deciding what tasks we need to carry out to meet those objectives.
3. Finding out what the competitors' objectives are and deciding what tasks they will be carrying out.
4. Determining the marketing budget for promotional activities
Answer: Determining our own objectives and deciding what tasks we need to carry out
2. Determining what the consumer's objectives are, and deciding what tasks we need to carry out to meet those objectives.
3. Finding out what the competitors' objectives are and deciding what tasks they will be carrying out.
4. Determining the marketing budget for promotional activities
Answer: Determining our own objectives and deciding what tasks we need to carry out
2 :: Which of the following is not a financial objective?
1. Customer loyalty
2. Sales
3. Economic value added
4. Market share
Answer: Customer loyalty
2. Sales
3. Economic value added
4. Market share
Answer: Customer loyalty
3 :: What is the difference between strategy and tactics?
1. Strategy reflects medium term objectives.
2. Strategy is about major issues: tactics is about minor issues.
3. Strategy is about overall direction: tactics is about ways of getting there.
4. Strategy is formal, tactics are informal
Answer: Strategy is about overall direction: tactics is about ways of getting there
2. Strategy is about major issues: tactics is about minor issues.
3. Strategy is about overall direction: tactics is about ways of getting there.
4. Strategy is formal, tactics are informal
Answer: Strategy is about overall direction: tactics is about ways of getting there
4 :: Marketing planning occurs at which of the following company levels-
1. The product level
2. The market level
3. The business-unit level
4. All of the above
Answer: All of the above
2. The market level
3. The business-unit level
4. All of the above
Answer: All of the above
5 :: ACME Company sets its advertising budget by only spending up to the point where any further spending would not generate enough extra business to justify the outlay. What approach is it using to setting the budget?
1. Marginal approach
2. Comparative parity method
3. Objective method
4. Task method
5. All-you-can-afford method
Answer: Marginal approach
2. Comparative parity method
3. Objective method
4. Task method
5. All-you-can-afford method
Answer: Marginal approach
6 :: To develop its market segments, West Coast Fish planned sales visits to the top 25 hotels and restaurants in Ireland. Where would this appear in a marketing plan?
1. Critical issues
2. Marketing strategies
3. Action plans
4. Executive summary
5. Objectives
Answer: Action plans
2. Marketing strategies
3. Action plans
4. Executive summary
5. Objectives
Answer: Action plans
7 :: The ACME Company sets its marketing budget by estimating the market leaders marketing spends. This approach to setting a budget is called:
1. Percent of sales method
2. Marginal approach
3. Comparative parity method
4. Objective and task method
Answer: Comparative parity method
2. Marginal approach
3. Comparative parity method
4. Objective and task method
Answer: Comparative parity method
8 :: West Coast Fish have no formal organization for marketing. Where this would be stated in its marketing plan?
1. Financial controls
2. SWOT Analysis
3. Marketing strategy
4. Executive summary
Answer: SWOT Analysis
2. SWOT Analysis
3. Marketing strategy
4. Executive summary
Answer: SWOT Analysis
9 :: Which of the following statements are not true of market challengers?
1. They carry out flanking activities.
2. They have a stake in the status quo.
3. They often direct their competitive activity at smaller firms.
4. They tend to use penetration-pricing strategies as a way of expanding their existing business.
Answer: They have a stake in the status quo.
2. They have a stake in the status quo.
3. They often direct their competitive activity at smaller firms.
4. They tend to use penetration-pricing strategies as a way of expanding their existing business.
Answer: They have a stake in the status quo.
10 :: Corporate strategy is:
1. The implementation of plans to achieve long-term aims
2. Decided by functional marketing strategy
3. The framework for functional marketing strategy
4. More specific and practical than marketing strategy
5. Reactive to short-term competitive activity
Answer: The implementation of plans to achieve long-term aims
2. Decided by functional marketing strategy
3. The framework for functional marketing strategy
4. More specific and practical than marketing strategy
5. Reactive to short-term competitive activity
Answer: The implementation of plans to achieve long-term aims