SMM Interview Preparation Guide

Use various tools to check the site optimization, the parameters to check the success of social media success are

☛ Rise in the number of followers
☛ Increase in the number of leads
☛ Number of Inbound links to your site through social sites
☛ Number of bloggers comment, social shares and traffic generated
☛ Increase in the total sales made online
☛ Number of Posts published
☛ Conversion- Number of subscription
☛ Account Creation
☛ Query form submission

Ask your candidate to define the difference between the two.

☛ Social marketing environment calls for a more conversational approach. Most social media conversations don’t revolve around sales. Your candidate should be able to recognize where someone is in their purchase journey and guide them to their destination.

☛ Social customer service environment requires empathy, patience, and the ability to resolve conflict. Your candidate must be able to recognize situations that may call for an escalation to management. Remember: they’re not just responding to that one customer, but for an audience of future customers!

Social media is a great tool for customer service since you can converse with customers directly, use analytics to see how they’re responding to content, and find influencers to chat with and bring over to your network. Some of these influencers might even be customers. Most social media employers stress the power conversation so have examples of how you’ve reached out to customers. Social media is also a good indicator of overall company vitality and analytics.

Always use hashtags and mentions! Doing this will mean more people see your tweets and retweet. Some of these people might have big followings or clout that will benefit your company. Twitter is a great tool for conversing with customers so make sure to reply to their tweets as much as you can. Use hashtags to connect the conversation with other conversations in related topics.

There are several techniques of improving SEO with the help of social media. Make sure that they understand the latest Google algorithm, what is rewarded and punished. They should also be aware of the latest social algorithms and policies. Google Analytics should be part of this discussion.

The amount of followers isn’t the only sign of success in social media. A social media manager should be able to help you define success on a strategic and tactical level, in order to support your larger marketing goals.

If a social media manager has a limited view of success, or is unable to explain performance measurement beyond the volume of audiences, they won’t be able to provide you with higher level strategic solutions.

If a social media manager does not know the answer to this, then move on. Its imperative you find someone who knows the rules and guidelines of each and every social platform and who will not have your business in violation of any Terms of Service.

As a heads up, on Facebook you have to use a third-party app to host the contest and cannot use the ‘Share’ button, ‘Like’ button or require a comment in order to be entered to win. Ensure you meet Facebook’s guidelines while running Facebook contests in order to avoid getting your page shutdown.

A social media manager doesn’t operate in a vacuum. They will need to be in the loop with your other marketing activities. You’ll also need to provide any necessary resources and wider marketing information or materials. A social media manager should have clear guidelines for their role, and yours as a client. This should typically be communicated to you prior to establishing a working relationship.

Or, "Which aspects of our business are you passionate about?" You want to hire someone who's both qualified and has the desire to do the work. Otherwise, why would they work for you instead of the company next door?

Part of their answer will lie in their body language and enthusiasm. The other part will lie in how concrete their answer is. Get at the details by asking a follow-up question, like: "Let's say you're at home, kicking around, and doing something related to marketing. What is it that you're doing?" Perhaps they're reading their five favorite marketing sites, or analyzing traffic patterns of websites for fun, or writing in their personal blog, or optimizing their LinkedIn profile. Whatever it is, you want to be sure they're deeply passionate about the subject matter you'd hire them for.

Show the hiring manager that you are able to react quickly and face a crisis with self-confidence and efficiency. You may use examples of famous brand reputation crises to tell what you think was done well and what not.
(There are many examples to analyze!!)