Media Advertising Officer Interview Preparation Guide

Facebook Edgerank is the algorithm used by Facebook to determine whether your posts should be put up or not in the news feed of your page as well as your follower’s page and what should be their position.

Edgerank measures

☛ The affinity between you and your followers
☛ How links, video, images, and content engages the reader
☛ And the time of the post.
All these aspects impact the marketing strategy of your Facebook Business page which makes it so important to understand Edgerank.

This is another question where there is no right answer. Be prepared to explain why you picked your sites though. If you don’t follow any blogs, try browsing a few so you’ll at least be prepared for this question.

Google+ provides a unique tool ‘Hangouts’ which helps a business to have video conversations with its followers at zero cost. If you regularly share high-quality content on Google+, it will get indexed instantly and thus, it becomes easier for one to rank their website on target keywords.

With +1s on Google+, the company will have a greater chance to have a higher ranking on Google.

It is also advisable to integrate the Google+ page with other platforms like LinkedIn, Facebook, YouTube, and company’s website.

A prime applicant will have researched the firm before heading into an interview. Questions like this will allow you to determine how deeply the interviewee understands the local advertising market and your firm. According to Best Sample Resume, a career advice website, a standout applicant will offer a unique reply that gets into specifics. After all, anyone can brag about their dedication to work, but a special applicant will reinforce why she wants to work for your firm more than any other.

When you answer this question, spend the most time talking about the platform you’re most skilled with and explain why this is the case. However, you should mention all the major platforms and details their strengths. Talk about how Twitter is best for conversations, Facebook is great for advertising, LinkedIn is best for recruiting and sharing career-related articles, and how Google+ is an underrated tool that is actually valuable for creating a social media community.

I want to hear the attention to detail, observations, and interest. I don't care if the campaign is for a local sandwich shop or a major airline. Tell me about the details that helped that company engage their customers. Share why you think the campaign was successful and why. Again, I'm not looking for right or wrong answers. I am evaluating the thought process and critical thinking. Bonus points for sharing a personal experience related to the campaign. Super bonus points for candidates who describe how it would be cool to test other elements in the campaign.

A social media strategy is only as good as the content it produces. To be successful, a social media strategist needs more than a flair for click-worthy headlines (though that certainly helps). They need an eye for relevant, shareable content. If they’ve managed a blog before, ask them to share some examples of articles they consider successful.

Some of the elements necessary to make a video viral are:

☛ Deciding the audience before creating the content of the video.
☛ Making the first 20 seconds of a video compelling. These 20 seconds will influence the viewers whether to watch it further or not.
☛ Time relevance should be observed as it encourages the campaign’s viral potential.
☛ The video must be entertaining to the masses as well as universal.
☛ A catchy line or phrase must be there to hit the viewers’ thought process positively.
☛ Create attention grabbing and compelling title with relevant tags to include widely searched key terms. An interest description will act as a teaser to the audience.
☛ Seed the video to journalists, influencers, and bloggers for whom it is most relevant to.

You don’t need to have as many followers as Justin Bieber or be like Gary Vaynerchuck to impress your employers. However, your following or at least your activity on social media channels should reflect your passion for it and act as a sample of your overall communication skills.

For internships and entry level positions I am looking for a general awareness of demand generation processes from awareness, consideration, evaluation, purchase, and post-sale customer relationships. Business grads often share the general information they learned in their marketing classes. Liberal arts students should NOT be discouraged by this. There is so much information on this topic that anyone interested in B2B marketing agencies or corporate roles should thoroughly research this topic. For senior level consultant and director positions I expect significant knowledge and experience to describe the process, as they understand it. This part of the interview can be incredibly interesting and engaging. The ideas a candidate shares can follow the traditional funnel discussion to how customers follow unique paths to buying from companies. I enjoy and respect unique ideas and vision because those are the root of innovation.