Marketing & Online Customer Support Interview Preparation Guide

Some of the best writers in the world will never be successful content marketers. A superstar content marketer must understand what drives success in their market and within their organization (e.g., understanding Google search, measuring performance, translating data into insight).

☛ Why it’s important to ask this: Content marketing is a lot more than writing; however, I consider this talent to be a foundational element of a superstar content marketer. You have to love what you do.
☛ What to look out for: Look for indicators that they have a passion for writing. Understand what drives their passion, what outlets they’ve used to express this passion, and what personal benefits they get out of creating content.

☛ Why it’s important to ask this: I certainly want a content marketer to have an opinion about what works and what doesn’t work. however, it’s also important that they are able to accept critique about their work and make changes as necessary.
☛ What to look out for: Attention to to detail and an understanding of proper usage of the english language is key elements of quality content. (Did you catch the three mistakes?) Follow-up questions could include:
► What are some of your greatest “pet peeves” when editing someone else’s writing?
► Which style guide(s) do you depend upon?

To excel at providing thorough and enthusiastic customer service, customer service representatives must possess a talent for nurturing strong customer relationships. This question helps you determine whether a candidate enjoys talking to people and if they have the power to boost customer loyalty and engagement.

What to look for in an answer:
☛ Passion for helping people
☛ Energetic personality
☛ Customer-focused

I’m definitely a people person! I love talking to people from different backgrounds, finding out about their lives and helping them find solutions to their problems. I was voted Most Outgoing at my last job and small talk is one of my talents.

It’s important for customer service reps to be empathetic and people-oriented. Good answers might include “I like talking to people and finding out about their lives” or “I love the feeling of helping somebody solve a problem they’re having.”

That would depend on what kind of a rapport I had with him. If I felt comfortable, I would probably mention that being rude is probably going to be bad for him in the long run, since unhappy customers reflect badly on the sales associate. Otherwise, I would mention to the supervisor what I had witnessed and let him handle it.

I'm rather busy with my duties and goals of the Company, as a result, I have not focused much on my long-term personal goals.

List whatever tasks you perform each day. Some of these may be among them:

Answering requests, responding to calls, maintaining and updating records, providing service information, dealing with misapplied payments and billing.

Mention profitable product sales, positive/fruitful customer instruction, customer care with patience and any communication which leads to improved customer service or a sale.

This is number one on my list. You need to be a great writer and editor, highly creative, able to tell a story, and most importantly—love doing content marketing. Although more detailed questions are provided below, you need to understand if your candidate really loves content marketing, and if they will take the initiative to develop and grow in the role.