Female Brand Manager Interview Preparation Guide

Brand positioning is a process in which marketers would like to occupy the rational space in the minds of the target customers against competition.

The following are the basis for positioning a brand:
☛ Target audience
☛ Frame of reference
☛ Point of differentiation
☛ Reasons

My strengths are good communication, analytical and client servicing skills and flexibility to any kind of environment.

My weakness is diversified concentration.
I position as a brand by means of catering to the mass market (Flexibility) with assortment of product categories (diversified concentration) across geographies(flexibility) with high quality product standards to the consumers.

The major responsibilities of a brand manager are:

☛ To oversee the overall performance of the brand and will be a single point of contact for overall profitability of the brand on a whole.
☛ To involve from budgeting to product development inclusive of pricing, packaging, promotion to enhance brand image of the company
☛ To design market research studies with MR agencies and utilize the results to take better business decisions regarding market assessment of the company's products
☛ To be involved with ad agencies to coordinate advertising, event management and marketing communication activities
☛ And also, be familiar to handle overseas operations and willing to travel overseas in short notice.

A brand is the set of product or service attributes imbibed in the consumer's mind in the form of a name, symbol, logo, design and trademark. The importance of brand management is:
☛ Product differentiation from competitors
☛ Building corporate image
☛ Creating bundle of benefits for different product categories
☛ Attract and retain the most loyal customers

The components of brand positioning are :
☛ Target audience
☛ Category/Industry/Market
☛ Unique selling proposition

Most companies do a first round of 3-4 interviews, but each interview is similar in structure and focus. The interview questions asked are largely up to each interviewer, and there is little or no coordination between interviewers.

The potential for brand management will help the company to promote its image in the society, differentiate its offerings from competitors, devise marketing communication activities, protect its product features legally etc.

It is simply not possible to address everything needed to excel in a product management role in one 45-60 minute interview. It's also not realistic to subject candidates to extremely long interview processes. In a tight job market for top talent, great candidates won't have the patience.
The coordinated team approach we recommend allows each candidate decision to be made with up to 4 times as much data. It also ensures balanced coverage across all key areas.
In the alternative/classic approach, each interviewer decides individually using only his or her 45-60 minutes of data. And since interview questions are not coordinated, there is a high risk that some key areas are never addressed.

☛ Confidence: Assured coverage of all areas critical to the job.
☛ Objectivity: Information sharing and group assessment increases quality of decisions.
☛ Decision Speed: Coordination means less need for many rounds of interviews.
☛ Transparency: How else do you know if people on your team are good interviewers?
☛ Recruitment: A comprehensive approach gives top talent confidence in your company

Go through its value proposition, target customers, and competitive analysis, to the product's positioning strategy.