Digital Marketing Manager Interview Preparation Guide

Don’t dislike any part of working in the digital marketing industry? Sorry but I think you’re fibbing! And the employer will too! Why? Because there’s always something, big or small, that everyone dislikes about their job.

Think about which parts of your last job you dreaded and why – and consider what bugbears you have with the industry. Above all, be honest! You never know; the employer might feel the same way – and it might convince them to take you on. Similarly, if you voice your dislike of a particular task now, the employer might end up tweaking your role if they do take you on to ensure you don’t have to do something you don’ like.

Search Engine Optimization widely known as SEO is the process of improving the structure, content and organization of your site, so that the Search engines can index them correctly. It also involves doing promotional activities to boost your search engine rank.

The primary models for determining Pay-Per-Click are

☛ Flat rate PPC:
In this type of model, both publisher and advertiser agree to a fixed amount that will be paid for each click. In most time, the publisher has a rate card for PPC plan based on different areas of their website or network. The amount varies as per the content that generally attracts more or less people.

☛ Bid based PPC:
In this type of model, the advertiser competes with other advertisers in a private auction hosted by a publisher. The advertiser will inform publisher for the maximum amount of bid he is willing to pay.

Some of the useful online marketing tools are

☛ Google Analytics
☛ Digital point keyword tracker
☛ Crazy egg heat maps
☛ Keyword discovery
☛ StumbleUpon
☛ XML Sitemap Generator
☛ Favicon generator
☛ SubmitExpress Link Popularity

Do they know who the main user group is? How do they know this? What sort of testing have they done to find out? What sort of data have they used? Have they made assumptions?

Do they care about their field? Are they excited by it and its possibilities? Hopefully you’ll sense some in their eyes as they answer this question.

This question also probes whether they have their ear to the ground. As a follow-up question you could ask: What makes for good content or a good digital campaign?

The two most important metrics for social media are engagements and leads. Whether they’re using Twitter, Facebook, Pinterest, LinkedIn, or YouTube, a good social media specialist should be able to show quantifiable evidence that they’re reaching people who could become customers.

Focus on your ability to co-ordinate and delegate activities in an efficient and practical way. Detail how you defined and divided project roles and responsibilities, kept personality clashes and conflict to a minimum and monitored and fed back to the project team.

Outline your particular management style and why it was successful. Focus on the management skills that you utilized to ensure success.

There are numbers, metrics, KPIs, and other data that you, as the lead digital marketer, should be in tune with regularly. Then there are the numbers that executive brand management should be able to see at a glance. The most important numbers that executive management should see on a regular (e.g., monthly) basis are the ROI on marketing spend. The CEO and CFO are generally not going to care how many new Twitter followers you’ve generated, but they do want to know that, when they give you a dollar to spend on marketing, you bring them $3 or $4 or $5 in revenue. So, ROI for each marketing campaign and then an aggregate digital marketing ROI would be very valuable to any executive.

☛ Do not link to any other site with bad page rank
☛ Avoid Poison words, for example word “link”, when you hypertext this text to give the link to your site it becomes poison words
☛ Avoid stealing text or imagesfrom other domains
☛ Avoid re-directing users to another page through refresh meta-tags – don’t immediately send user or visitors to another page even before he or she clicked on the web page link