Marketing Question:

______________ is the general term for a buying and selling process that is supported by electronic means.

* a) Internet commerce
* b) Web commerce
* c) Computer commerce
* d) Electronic commerce

Answer d

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Wal-Mart owned Sams club is an example of a retail form called a(n):	When a company enters a new product category for which its current brand names are not appropriate, it will likely follow which of the following brand strategies?