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If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it has ever done before) with new products as a means to stimulate growth, the company would be following which of the following general strategies

* a) Market penetration
* b) Market development
* c) Product development
* d) Diversification

Answer d

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Setting the promotion budget to match the budgets of the competition is characteristic of which of the following budget methods	Technological advances, shifts in consumer tastes, and increased competition, all of which reduce demand for a product are typical of which stage in the PLC.