SEM Specialist (SEO/SEM) Question:
Which social media tools do you use?
Answer:
Leave this question open-ended, just as it is phrased above. Your company may already have social media management software in place or you may be looking for a recommendation. If they’re only familiar with free software that does nothing more than allow them to schedule posts to Facebook and Twitter, it’s not a good sign. Ask them why they like or don’t like different tools and which features they use most.
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