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When producers, wholesalers, and retailers act as a unified system, they comprise a:

* a) Conventional marketing system
* b) Power-based marketing system
* c) Horizontal marketing system
* d) Vertical marketing system

Answer d

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The place in the business buying behavior model where interpersonal and individual influences might interact is called the:	One common misuse of marketing research findings in contemporary business is the tendency for marketing research to: