Strategic Marketing Question:

When conducting the marketing audit and portfolio analysis, which of the following models are used to gain greater insight into the critical issues that could affect the business?

Answer:

1. Ansoff Model
2. General Electric Model
3. Boston Consulting Group Model
4. Porter's Five Forces Model
5. All of the above

Answer: All of the above

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What part of a marketing plan could this statement have come from?The Boston Consulting Group Model indicates which of the following-