Marketing Question: Download Marketing PDF

When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a _______________.

* a) Group
* b) Bi-variant population
* c) Sample
* d) Market target

Answer c

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________________ is screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible.	The goal of the marketing logistics system should be to provide: