Marketing Question: Download Marketing PDF
When Coca-Cola and Nestle formed a joint venture to market a ready-to-drink coffee and tea worldwide, the type of marketing system that was formed would best be described as being a(n):
Answer:
* a) Vertical marketing system
* b) Parallel marketing system
* c) Diversified marketing system
* d) Horizontal marketing system
Answer d
* b) Parallel marketing system
* c) Diversified marketing system
* d) Horizontal marketing system
Answer d