Clarify CRM Question:

As much as my knowledge clarify CRM is the product of clarify Inc. .It stands for clarify Customer Relationship Management.Oracle and front-office vendor Clarify Inc. this week will further extend customer-relationship management to the Web when they unveil application modules that address online support and sales, as well as more conventional interactions with customers.Clarify will introduce its second version of Clarify eFrontOffice, a software suite that handles electronic interactions such as Web customer service, online marketing, and guided E-commerce selling. The new applications include Clarify Customer Portal, which stores customer information and lets customers communicate with a company via methods such as E-mail and online chat. Clarify eOrder lets customers shop online, then takes orders and manages them through fulfillment; it works in conjunction with Clarify eConfigurator, which determines customer needs and then helps configure complex products. Clarify eMerchandising lets businesses draw from customer analysis data and develop personalized marketing campaigns and product offerings.Computer manufacturer Amdahl Corp., already a Clarify customer, is adopting eService, eOrder, and eMerchandising. The Sunnyvale, Calif., company anticipates that offering self-service on the Web will lower the cost of sales and service and make Amdahl easier to do business with. But it goes beyond that-self-service will also make it easier for customers to navigate Amdahl's product offerings."Amdahl's products are so complex that any one salesperson can't know the whole portfolio. You can have the system targeted to specific customer needs" by using the Web products, says John Keenan, project director at DMR Consulting, the Amdahl consulting subsidiary handling the implementation.AMR Research analyst Peggy Menconi says Clarify's new products help bring E-commerce and CRM closer. But she doubts that businesses, most of which have E-commerce initiatives under way, will rip out their existing software to replace it with software from Clarify or any other CRM vendor.