Female Brand Manager Question: Download Female Brand Manager PDF
What is brand positioning and explain basis for positioning a brand?
Answer:
Brand positioning is a process in which marketers would like to occupy the rational space in the minds of the target customers against competition.
The following are the basis for positioning a brand:
☛ Target audience
☛ Frame of reference
☛ Point of differentiation
☛ Reasons
The following are the basis for positioning a brand:
☛ Target audience
☛ Frame of reference
☛ Point of differentiation
☛ Reasons
| Previous Question | Next Question |
| How do you handle stress as female brand manager? | Suppose if you are a brand, describe your strengths and weaknesses? |