SEM Specialist (SEO/SEM) Question: Download Search Engine Marketing Specialist PDF
What is Actual CPC?
Answer:
The actual cost of a click for an advertiser in an auction. The actual CPC is calculated in realtime and we cannot know the Actual CPC, but we can see Avg. CPC.
Actual CPC = (AdRank to Beat/QS)+$0.01
Actual CPC = (AdRank to Beat/QS)+$0.01
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