Marketing Communication Question:
What important role do events play in Marcom?
Answer:
The events play the following role in Marcom:
☛ The communication messages are circulated to the mass people irrespective of segments i.e. wide reach
☛ Lower costs
☛ Increases corporate and brand image
☛ In-depth insights about target audience
☛ Global exposure for the new products/services
☛ The communication messages are circulated to the mass people irrespective of segments i.e. wide reach
☛ Lower costs
☛ Increases corporate and brand image
☛ In-depth insights about target audience
☛ Global exposure for the new products/services
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