Strategic Marketing Question:

What drives the marketing strategies of an organization?

Answer:

1. The vision of the marketing director
2. Internal resources of an organization
3. The vision of the CEO
4. The corporate strategy of the organization

Answer: The corporate strategy of the organization

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Which of the following is not a category of costs?	Your closest competitor has aggressively cut its price and your sales are affected. The decision whether or not to follow with a price cut of your own involves which trade-off?