Corporate Communication Question:
What are the responsibilities of corporate communication?
Answer:
★ To flesh out the profile of the "company behind the brand" (corporate branding)
★ To minimize discrepancies between the company's desired identity and brand features
★ To delegate tasks in communication
★ To formulate and execute effective procedures to make decisions on communication matters
★ To mobilize internal and external support for corporate objectives
★ To coordinate with international business firms
★ To minimize discrepancies between the company's desired identity and brand features
★ To delegate tasks in communication
★ To formulate and execute effective procedures to make decisions on communication matters
★ To mobilize internal and external support for corporate objectives
★ To coordinate with international business firms
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