Competitive Marketing Strategy Question: Download Competitive Strategy PDF

What are sources of information when gathering market intelligence about competitors?

1. Personal experience
2. Customers
3. Suppliers and wholesalers
4. Secondary data
5. All of the above

Answer: All of the above

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A marketing managers pricing decisions are often influenced by the competitions pricing and their marketing strategies. Which of the following need to be considered when determining price?	The process of comparing the company s products and processes to those of competitors or leading firms in other industries, to find ways to improve quality and performance, is referred to as: