Competitive Marketing Strategy Question: Download Competitive Strategy PDF

The process of comparing the company s products and processes to those of competitors or leading firms in other industries, to find ways to improve quality and performance, is referred to as:

1. Comparative analysis
2. Empirical testing
3. Benchmarking
4. Customer value analysis

Answer: Benchmarking

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What are sources of information when gathering market intelligence about competitors?	The analysis conducted to determine what features and benefits that BMW drivers prefer over the features and benefits of a Mercedes Benz and how customers rate the relative importance or value of these features, is a mechanism to conduct what type of analysis?