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The last stage in the selling process is the ________________ stage.

Answer:

* a) Approach
* b) Handling objections
* c) Closing
* d) Follow-up

Answer d

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Each salesperson is assigned to an exclusive area in which to sell the company s full line of products or services in which type of sales force structure

In 1985, the Coca-Cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke. Analysts now believe that most of the company s problems resulted from poor marketing research. As the public demanded their "old Coke" back, the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market. Which of the following marketing research mistakes did Coca-Cola make?