Marketing Question:

The fact that services are sold, produced, and consumed at the same time refers to which of the following service characteristics

* a) Intangibility
* b) Inseparability
* c) Variability
* d) Perishability

Answer b

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__________________ is the process of evaluating each market segments attractiveness and selecting one or more segments to enter.	_______________factors are the most popular bases for segmenting customer groups.