HR Director Question:

When I was a new HR manager, I had a hard time understanding how incentives and fringe benefits could be used to help recruit the most talented individuals. Instead, I focused on making sure that the salary offered was indicative of both the job candidate’s previous experience level as well as a genuine sign of the confidence that the company had in that person to grow and contribute to the vision of the corporation. As I continued as an HR manager, I came to see that the people we wanted to hire were more willing to take on the responsibilities and demands of their new positions when they were offered both a reasonable salary as well as signing bonuses and opportunities for performance-based bonuses throughout the year.