SEM Specialist (SEO/SEM) Question:

This is one of the most common PPC interview questions you will face! When the interviewer asks this question, he/she wants to know more about you as a candidate and why you chose to work in the field of Pay per Click marketing and advertising. You need to tell them about your passion and your desire to work in the industry in the future. It would be great if you tell them about your back story with regard to what makes you tick as a candidate. Also, a good response could be to say that you are aware that the industry is extremely challenging and this is what attracts you. Show that you don’t want a boring job and prefers one which would challenge you on a daily basis.