Public Relations Assistant Question:

Tell me what does public relations mean to you?

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Answer:

This question evaluates a PR candidate’s mindset and approach to public relations. Because public relations can be broken down further, touching upon such areas as marketing, crisis control, or online community management, this question allows you to see whether a candidate’s perceptions of public relations are in line with your company’s philosophy. A PR pro should be well rounded, but a specialization can help your company move forward in the right direction.

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