Public relations Question: Download Public relations PDF

The PR professional has to:

Understand the requirement of his company or client
Write press releases
Organize news conferences
Produce company newsletters.
Deal with PR agencies
Deal with media
Deal with management

The nature of his jobs needs him to:

Think logically during a crisis
Analyze and update himself with the trends in the industry
Be aware about the clients competitors and its presence and activities in the market
Have excellent media relations
Be a good Public Speaker
Represent his company at conferences
Arrange press launches
Act as the client’s spokesperson
Provide training to the client to be his/her own spokesperson
Do Online PR
Manage Events
Evaluation the effect of a PR activity
Establish corporate identity
Do strategic planning