Public relations Question:
Can you explain how is PR different from advertising?
Answer:
Advertising Promotion
It is a one way communication process
The message coverage is payable to mass media
Agency controls the timing
Purpose of advertising is to create an awareness about product/services in order to make a sale
Advertising content is creative in nature
Public Relations
It is a two way communication process
The message coverage in mass media is not payable
Media controls the timing
Purpose of public relation is to create and enhance the reputation of any company
It provides the real content
It is a one way communication process
The message coverage is payable to mass media
Agency controls the timing
Purpose of advertising is to create an awareness about product/services in order to make a sale
Advertising content is creative in nature
Public Relations
It is a two way communication process
The message coverage in mass media is not payable
Media controls the timing
Purpose of public relation is to create and enhance the reputation of any company
It provides the real content
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