SEM Specialist (SEO/SEM) Question:
Tell me the working of Google auction?
Answer:
An auction runs billion of times each month and the results are such that users find ads that are relevant to what they are looking for. Google processes the request and runs the auction that determines the ad position and CPC of each advertiser.
| Previous Question | Next Question |
| Do you know what is CTR and how one can calculate it? | What are the other two options for bidding other than C-P-C? |