Ads Posting Manager Question: Download Ads Posting Manager PDF
Tell me in Adwords, what are the “Big Three” components of ad quality?
Answer:
The three big components of ad quality are:
Expected click-through rate: The likelihood that the ad will be clicked
Ad relevance: How closely the ad matches the intent behind a user’s search
Landing page experience: How relevant, transparent, and easy-to-navigate the page is for users
Expected click-through rate: The likelihood that the ad will be clicked
Ad relevance: How closely the ad matches the intent behind a user’s search
Landing page experience: How relevant, transparent, and easy-to-navigate the page is for users
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