Marketing Communication Question:
Tell me how to judge the effectiveness of Marcom activities?
Answer:
☛ Reach
☛ Frequency
☛ Increase in sales
☛ Improving the company image
☛ Brand and advertising awareness
☛ Cost per thousand
☛ Change in market share etc.
☛ Frequency
☛ Increase in sales
☛ Improving the company image
☛ Brand and advertising awareness
☛ Cost per thousand
☛ Change in market share etc.
| Previous Question | Next Question |
| How to get PR across to people? | Which type of vendors would need to deal with for Marcom activities? |