Social Media Question: Download Social Media PDF
Tell me how do you measure ROI?
Answer:
If you don’t keep score, how do you know where you stand? There are lots of soft analytics you can use: Sentiment (how do people feel about the brand), amount of followers, retweets, Facebook comments, blog traffic, website traffic, etc. However, remember the hard analytics are what ultimately matters on the finance sheet: Amount of new (for example) email subscribers from social which led to sales, total sales BEFORE social media vs. % increase after using it (remember no magic pill here so allow a few months before you have measurable results).
| Previous Question | Next Question |
| Explain me what is your background other than social media? | Do you know what goals should we set for each of our social media accounts, and what does success look like? |