Business Relation Executive Question:

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Customer relationship management (CRM) is a widely used strategy for managing a company’s interactions with its customers, clients and sales prospectors. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.
The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.