SEM Specialist (SEO/SEM) Question: Download Search Engine Marketing Specialist PDF

☛ How do you define SEM’s role in an integrated marketing plan?
☛ What are the advantages and disadvantages of PPC?
☛ How do you do your keyword research?
☛ What’s your methodology in creating ad copies?
☛ How do you optimize your results?
☛ Describe the structure of a Google AdWords paid search campaign.
☛ Explain how does a Google auction work.
☛ Explain what is CTR and how you can calculate it.
☛ What is remarketing?
☛ Explain how does Ad rank impact CPC.
☛ What are your favorite KPIs to track performance?
☛ What are the main factors you consider when auditing an Adwords account?
☛ Mention some of the Google Adword Ad Extensions.
☛ How would you stop your Ads from showing for not relevant searches?
☛ Our company already ranks first organically for our main brand keyword. Does it make sense to have a branded SEM strategy? If so, what would you propose?
☛ If you were given an extra budget to help increase conversions for an ecommerce site, how would you spend it?