Public Relations Manager Question:

☛ How do you ensure a successful campaign in a different language?
☛ What is a spin?
☛ How does a public relations manager use a spin effectively?
☛ When and how should a spin be used?
☛ Who is a spin doctor?
☛ What is a Flack in public relation terms?
☛ What is a desk visit?
☛ Explain the principle and uses of astroturfing.
☛ How is a talk show useful for public relations?
☛ What are the advantages of blogs in public relations and promotion?
☛ What are the disadvantages of blogs?
☛ How does the public relations industry benefit from the internet?
☛ What are the most beneficial types of media in terms of reachability?
☛ What is a pseudo-event and how is it useful for promotions?
☛ Give an example of a famous pseudo-event.
☛ What is a photo op?
☛ Define hyperreality.
☛ What are the aspects for a publicity stunt to be successful?
☛ How do you deliver a message in a publicity stunt?
☛ What is a sound bite?
☛ What are buzzwords?
☛ Explain green PR.
☛ Define greenwash.
☛ What is a survey? What are its uses?
☛ How are the results of a survey published?
☛ What is the role of advertisements in public relations?
☛ What are the disadvantages of an advertisement?
☛ What is a Q score? What are the forms of Q score?
☛ How is television Q score calculated?
☛ What is cost per conversion?
☛ What is view-through rate?
☛ How do you calculate view-through rate?
☛ What is organization-public relationship?
☛ Define control mutuality.
☛ Define Favor and Face.