Ads Posting Manager Question: Download Ads Posting Manager PDF
Suppose a campaign running with CPC $0.5 and having a CTR of 0.25%. Calculate what will be the rate of CPM?
Answer:
Using the formula,
CPM = CPC x CTR x 1000
=> CPM = (0.5 x 0.25 x 1000)/100 = $1.25
CPM = CPC x CTR x 1000
=> CPM = (0.5 x 0.25 x 1000)/100 = $1.25
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