Strategic Marketing Question:

Ryanair states that it intends to break its (Lufthansas) monopoly on the German market. Where would this statement appear in a Ryanair marketing plan?

1. Action programs
2. Objectives
3. Marketing audit
4. Marketing strategy
5. Critical issues

Answer: Objectives

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Vestas Wind Systems has a 24% share of the world market for wind energy turbines. It has entered markets in Germany, Spain, Japan, USA and China. The growth strategy they are using is:	The marginal method of sales forecasting involves: