Digital Marketing Manager Question:

☛ Talk about one of your most effective campaigns. What made them so effective?
☛ How do you know when a campaign has failed? What metrics do you use?
☛ What does the conversion funnel look like at your company?
☛ How many people are on your current marketing team? What are their roles?
☛ How would you describe your current brand’s tone of voice and visual identity?
☛ How do your customers inform your approach to brand-building?
☛ How do you get product feedback from your customers?
☛ What tools do you use to stay organized?
☛ Talk about your experience with editorial calendars.
☛ What is the relationship between SEO and content marketing?
☛ What are some common SEO mistakes in digital content production?
☛ What are the most important and effective social media channels for your brand?
☛ What is your experience with marketing automation?
☛ What role does paid advertising play in your overall strategy?
☛ What is your experience with co-marketing campaigns?
☛ What is the importance of thought leadership at your current organization?
☛ Describe a time you worked with a team to create a campaign on a tight budget.
☛ What is your approach to structuring a marketing budget?
☛ What is your approach to editing copy?
☛ Describe a time you gave constructive feedback to a colleague.
☛ Describe a time your team didn’t agree with your direction. How did you handle it?
☛ How would you handle negative feedback about your brand?
☛ What’s interesting about our current marketing? What could we do better?