Business Management Question: Download Business Management PDF

Proctor & Gamble (P&G) makes fourteen different laundry soap products and completely dominates the laundry detergent market. Through constant changes in packaging, it is trying to influence the perception of customers that its products are unique. Which of the following generic strategies is P&G using?
a) Cost leadership
b) Differentiation
c) Focus
d) Globalization
e) Niche strategy.

Answer:

b) Differentiation
Explanation:
In the given example P&G uses the differentiation strategy.

Download Business Management PDF Read All 36 Business Management Questions

Previous Question

Next Question

Tell me which of the following would not be an accurate depiction of the differences between strategic and tactical planning?
a) Strategic planning is developed mainly by upper-level management and tactical planning is generally developed by lower-level management
b) Facts for strategic planning are generally easier to gather than facts for tactical planning
c) Strategic plans generally contain less details than tactical plans
d) Strategic plans generally cover a longer period of time than tactical plans
e) Managers who are engaged in the development of strategic plans tend to work in more uncertainty than those managers engaged in the development of tactical plans.

Which scenarios can be considered as a good practice of internal control?
1. the employee who creates a purchase requisition approves the purchase order after the approval of the head of the programme/department (budget manager)
2. the treasurer (cashier) is not the same person who approves the accounts payable invoice.
3. the treasurer (cashier) reconciles the bank account records in the erp system with the bank statements every day, creates and approves correcting entries in the general ledger when necessary.
4. the administrative assistant receives a computer from the vendor for the office and creates a payable invoice.