Ads Posting Manager Question: Download Ads Posting Manager PDF
Please explain how would you allocate our social media budget?
Answer:
Specific metrics and KPIs should be discussed and what should go where percentage-wise. For example, a decent percentage can be allocated to Facebook Ads - a medium-sized company can spend as much as $500 per month on paid advertising. Human capital, social media tools, and training are also absolutely necessary for high ROI.
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