Public Relations Assistant Question:
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Please explain how is the Web changing crisis communications?
Answer:
The response should give PR managers a pretty good idea of how much the candidate appreciates the power of online communications, in which the Web can be a help (responding to a crisis in real-time) or a hindrance (deferring to the Web when the human touch is called for) to managing the crises that most companies will face at one time or another.
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