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One of the most promising developments in multivariable segmentation is called _________________ where a host of demographic and socioeconomic factors is used

* a) Terragraphic segmentation
* b) Fermagraphic segmentation
* c) Geothermy segmentation
* d) Geodemographic segmentation

Answer c

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The advantages of audience selectivity, no ad competition, and personalization apply to which type of media	When companies make marketing decisions by considering consumers wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles