Competitive Marketing Strategy Question: Download Competitive Strategy PDF

Marketers would use which pricing strategy to overcome a competitor that they felt did not have sufficient resources to sustain a price war.

Answer:

1. Market skimming
2. Market penetration
3. Discounts and allowances
4. Product line pricing
5. Optional-product pricing
6. By-product pricing

Answer: Market penetration

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Retail and wholesale markets take a far more rational approach to price interpretation than do consumer groups. Intermediaries must look in which two directions when deciding what price they can charge- ► 1) The banks ► 2) The manufacturers ► 3) The environment ► 4) The consumers ► 5) The authorities	Like Amazon.com and egg, the Internet bank, most e-commerce operations offer prices well below those in the high street or mall and are making huge losses. What are the Internet businesses hoping to achieve with their aggressive pricing and is their price advantage likely to be maintained? Which of the following statements are correct and relevant to this pricing strategy?